Whaler Dealers Win Customer Satisfaction Awards

Boston Whaler dealers have a long history of keeping their customers happy. That tradition continues today, as evidenced by several Boston Whaler New England dealers recently being honored for excellence in customer satisfaction.

The National Marine Manufacturers Association recently released the results of its 2017 Customer Satisfaction Index (CSI) dealership surveys. In total, 62 Boston Whaler dealers from across the country were recognized, receiving 82 awards for excellence in customer satisfaction in the categories of sales and service, up from 55 dealers honored last year. That includes eight Boston Whaler New England dealers.

New England dealers receiving awards for both sales and service were Nauset Marine Inc of Orleans, Massachusetts; Port Harbor Marine of South Portland, Maine; Shep Brown’s Boat Basin of Meredith, New Hampshire; and York Harbor Marine Service of York, Maine.

Dealers receiving awards in the sales category were MarineMax Russo of Hingham, Massachusetts; MarineMax Russo of Wakefield, Massachusetts; and MarineMax of Warwick, Rhode Island.

Receiving the award in the service category was Brookfield Bay Marina of Brookfield, Connecticut.

“Boston Whaler would like to extend our congratulations to all of the dealers who earned CSI Awards this year,” said Whaler Director of Customer Experience Nathan Abdalian. “Our dealers are on the front lines, representing our brand day-to-day and working hard to ensure that our customers have a positive experience. The CSI Awards are a testament to their hard work and dedication.”

For the second consecutive year, the NMMA used dealer satisfaction data collected through the Marine Industry CSI program to recognize boat dealers who actively measure customer satisfaction and pursue continuous improvements to better serve their customers.

The 2017 CSI Award dealer recipients achieved an independently measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year.

Data was collected as part of a survey of customers purchasing a new boat or engine during the period between January 1, 2017 and December 31, 2017. For this reporting period, the program surveyed more than 140,000 customers.