Whaler Wins Awards for Innovation and Customer Satisfaction

The folks from Boston Whaler brought some fantastic boats to last month’s Miami International Boat Show, and they came back with some new hardware.

During this year’s show, Boston Whaler won awards for both innovation and customer satisfaction.

At the show, the National Marine Manufacturers Association and Boating Writers International honored the most innovative companies in the industry with the Innovation Awards. Boston Whaler’s 230 Outrage won the award in the Center Console/Walkaround Fishing Boats category.

The new 230 Outrage delivers huge fishing capability and huge comfort to match. The spacious bow area features ample seating and convenient in-floor and under-seat storage. Meanwhile, the roomy cockpit features the new Converting Leaning Post, which conceals a handy work station and extra aft-facing seating.

Winning the Innovation Award on its own would have been great. But then Boston Whaler also won an award in customer satisfaction.

The Marine Industry Customer Satisfaction Index Awards honor boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers. Award recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year.

Boston Whaler took home the award in the Fiberglass Outboard Boats category.

To learn more about the new Boston Whaler 230 Outrage, contact your local Boston Whaler New England dealer.